Annie Mudin

Helping you get unstuck

Idea-to-Reality Navigation for Coaches

Bringing Your Passion and Purpose-led Coaching Ideas to Life with Art and Strategy.


Let’s talk about some of the bumps in the road Coaches face and how I can help.

Lack of Clarity

As Coaches, we may have creative ideas, but we can struggle to define a clear path forward and translate those ideas into actionable plans.

If you feel like your brilliant coaching ideas are trapped in a fog of uncertainty or your creative ideas are scattered, leaving you overwhelmed and unsure of your next steps. I can help you with a clear, strategic roadmap for your coaching business, infused with artistic brilliance and supported by unwavering emotional guidance.

Overwhelm & Chaos

Sometimes it can feel like you are drowning in a sea of ideas, tasks, and to-do lists. You can feel lost in the world of project planning and execution.

I can help you transform the chaos into order as we co-create your perfect plan so you can execute your coaching projects and have more time to nurture your clients.

Lack of Support

Having your own coaching business can feel like you are alone and isolated. You can find yourself longing to chat with someone who understands your dreams and challenges or having someone to share your triumphs with.

I know this journey and am always here to hear your struggles, support you with your challenges, encourage your dreams and celebrate your wins!

Incomplete Projects

In our coaching businesses, we have to wear many hats and it’s not uncommon to feel like we have many coaching projects left unfinished or scattered, which are preventing our business from flourishing.

I can help you bring your coaching projects to life with precision and purpose, driving your business forward.

Lack of Balance

As passionate as we are to build a coaching business – we all have many other important balls to juggle in our lives. This can leave us feeling exhausted and burned out. 

I can provide you with the strategic support you need, allowing you to focus where you need to and take the pressure off the rest.

Undefined Goals & Strategy

Setting and achieving both short-term and long-term business goals can be a struggle for Coaches, particularly when our goals are expansive. And sometimes a lack of a solid business strategy can cause us to meander aimlessly in our coaching career. 

I can help you define, refine and prioritise your goals so you can build a business strategy that is perfect for your purpose-driven journey.

Technical Scaries

It is so easy to feel like we are drowning in a sea of information and tools, unsure of what truly matters. When all we want to be doing is supporting our clients. 

I can hold your hand while you learn to understand and implement the right technology and tools, such as course platforms or marketing automation. This will allow you to build the foundation you need for your successful business.

Is some of this resonating with you and your business?

As driven as we are as Coaches, we all have different strengths, pain points and weaknesses. But, the good news is, I’m here to plug the gaps however you need!

Here are some examples of things you can expect when working with me.

Clear and Actionable Plans

A well-structured and detailed project plan can support you in gaining clarity and turning your creative ideas into actionable steps, making it easier to execute your vision.

Time Savings

Through planning, organising or outsourcing you can create efficiencies in your business to save significant amounts of time. This will allow you to focus more on coaching and doing what you love.

Increased Productivity

The more efficient and effective you are in your business – the faster you can achieve your dreams and goals. Get ready to develop a creative and productive approach to help you accomplish more in less time.

Customised Strategies

Lots of people will tell you what you need to do to be a successful coach. But, your dreams, visions and purpose are unique. Get the support you need to realise your tailored goals and ideas and address your specific challenges.

Professional Assets

If you have beautiful and creative visions for your business assets but don’t know how to bring them to life – get ready to hold them in your hand. You can find out more about this service here if you are ready to connect with your clients in a truly unique way.

Enhanced Confidence

Gain confidence in your ability to bring your ideas to life. With support and cheerleading, you will feel more secure in your coaching journey.

Reduced Overwhelm

Get the support you need to break down complex ideas and projects into manageable steps, reducing your overwhelm and stress. You can also outsource various activities to me to lighten your load.

Increased Revenue

Improving how you run your business means you can dedicate yourself to creating the sustainable income you need to keep doing what you love.

Continuous Support

Enjoy the advantage of having a partner throughout your coaching journey with ongoing support, love and guidance.

Expertise in Multiple Areas

Benefit from years of knowledge gained from doing “all the right things” in the coaching space. Find the best way to achieve what you want to do, but even more importantly, discover the activities that truly align with your personality, vision and purpose. Whether you need a new course, lead magnet, email series, automation, content strategy or other coaching must-haves, I’ve got your back.

Hear what Shelby has to say about working with me…

You might be thinking “How’s this service different from a Virtual Assistant?”.

Let me clarify…

Virtual Assistants are generally task-orientated and can offer administrative support, and operational and cost efficiencies. They can use their generalised skills to help you manage your time effectively by taking care of non-coaching-related responsibilities. They are skilled at executing tasks such as email management, scheduling, data entry, and general office tasks.

Idea-to-Realty Navigation for Coaches focuses on assisting coaches in the creative and strategic aspects of their coaching businesses. It offers guidance on refining coaching ideas, turning them into actionable plans, and creating assets tailored to your specific coaching needs and niche.

This service helps you infuse your coaching practice with unique, imaginative  and aligned elements, such as client products, lead magnets, courses, content creation, or creative coaching methods. It also specialises in developing comprehensive project plans that outline the steps required to bring your ideas to life. This includes timelines, milestones, and resources needed for successful execution.

The focus extends beyond day-to-day administrative tasks and actively contributes to coaches’ business growth by helping expand service offerings and with customised solutions that align with your vision and aspirations.

Hi! I’m Annie!

I want to help you with Strategic & Creative Solutions For Your Coaching Business.

I have a chequered history in Banking and Finance, Art History, Fin Tech Project Management, Coaching, and Personal Growth Content Creation. 

My experience, creativity, expertise and natural superpowers mean I am uniquely positioned to be a Strategy & Planning Specialist for Coaches. But this doesn’t describe the depth of how I can support you on your journey. It doesn’t encompass elements I can help with such as clarity and creativity. Perhaps a better title would be…

Strategic Idea Sculptor because I can help shape and refine coaching ideas into strategic project plans.

Or maybe Idea-to-Impact Navigator or Creative Vision Realizer because I can help navigate the path from creative idea generation to tangible business impact.

Or a Visionary Coach & Asset Architect or a Creative Catalyst & Asset Builder for Coaches because I can support you in building your vision and creating valuable assets for their coaching business.

Whatever you want to call me – one this is for sure. If you are passionate about supporting your clients to improve their lives. I’m passionate about helping you achieve your goals!

This is what Jo has to say about working with me…

Pricing & All That

This service is totally tailored to you and your needs and pricing will be dependent on your specific needs. But, here are some examples of service prices.

Your Idea-to-Reality Navigation Plan

Clarify and refine your creative ideas into a plan so you can track the actionable steps required to meet your tangible goals and bring your dreams to life.


Idea-to-Reality Workshop –  2-3 hours

Detailed Project Plan covering all the actionable steps required to reach your tangible goals.

From: $644

Ongoing Workshop Sessions – 1-2 hours

For those ad hoc times when you need to sit down together and nut out a problem and plan your next steps.

From: $197

Ongoing Accountability and Support

If you need someone to keep you on track, give a bit of tough love and cheerlead and support you every step of the way.

From: $49 per week

Your Perfect Business Assets & Processes

For beautiful business assets such as journals and workbooks check out this page for more detail.

If you want to outsource building courses, lead magnet end-to-end processes, email series, automation, social media content and more – let’s have a chat about your requirements and we can go from there.

(All prices in USD)

Next Steps

  • Click the “Let’s get started” button and answer a few questions
  • I’ll be in touch so we can get to know each other a little better and set up a chat
  • We jump on a call so you can tell me all about your ideas & dreams and we can see if we vibe together
  • I’ll send you through my proposal for how we could work together and any initial recommendations I have for you for your business
  • You choose how you would like to move forward – and whether you want to proceed or not – we become friends forever 😉

Need less strategy & more beautiful things in your business?

Then check this out!